ALEXANDER WANG X H&M: SPORT, PERFORMANCE AND STYLE

 THE WOMEN ́S COLLECTION

Alexander Wang X H&M for women captures the speed of the city, mixing sports and performance for everyday life. Technical details and fabrics are used for both function and fashion, including Wang’s first ever versatile performance wear wardrobe. The women’s collection includes 38 exclusively designed garments, as well as accessories and a playful take on everyday objects. The result is a collection to be worn on the street, in the gym, at the club - the way women live their lives today. Alexander Wang x H&M will be available in 250 stores worldwide on November 6, 2014 as well as online.

Athletic performance wear

Wang’s debut performance wear pieces include quick-dry black running tops and perforated laser cut shorts, each bonded and branded with Alexander Wang in silver mesh. Seamless performance T-shirts, tank tops and crop tops are knitted in a pointelle pattern with a hidden tongue-in-cheek message that becomes visible when worn. Sports bras also feature the Alexander Wang logo on the back or on the wide bands of elastic, while compression crop tops, tights, dresses and bra tops play with logos of different scales.

Essentials

Performance details are used to create fashion pieces, such as the scuba dress with interwoven layers and a cut out at the waist with mixed fabrics, or the panelled leggings that create a dynamic patchwork from a technical houndstooth jacquard and stretch silver reflective. Alexander Wang’s signature experimentation with fabric innovation is seen throughout the collection, especially with the black foam injected crocodile patterned sweatshirt, and the scuba sweatshirt embossed with Alexander Wang branding in black and grey melange. Wang ́s understanding of the urban uniform is found in black scuba motorbike sweats and black leather track pants with tear-away snaps down the sides.

Outerwear

Technical outerwear offers utilitarian, protection, such as a black seamless welded water-repellent parka with a moulded hood curved like a baseball cap. A grey jacquard scuba coat is a winter essential, while black motorcycle jackets come both oversized in scuba wool and as a quilted leather puffer.

Accessories

Long scuba gloves, stamped with a reflective logo, jacquard beanies and compression socks with graphic logo treatment complete the outerwear look. 

Shoes include a high heel of folded down rubberized leather with a scuba sock, a box heel leather boot, or a low-top scuba sneaker. A leather backpack comes with a hidden branded rain cover in reflective silver and a padded drawstring satchel in rubberized leather.

Objects

To represent the scale of the Alexander Wang lifestyle and injecting a sense of humor, the collection also includes a range of objects, including a yoga mat, a water bottle, towels, sunglasses with oversized head strap and swim goggles.  

There are both actual size boxing gloves and those as a mini key-ring, a whistle on a two-finger ring, and for the victor, a magnetised Alexander Wang trophy cup.

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ALEXANDER WANG X H&M: SPORTS AND TECHNICAL OUTERWEAR

THE MEN ́S COLLECTION

The Alexander Wang x H&M menswear collection creates an urban wardrobe with the aspects and functionality of performance wear. The collection comprises of 23 newly developed garments, plus accessories and a line of everyday objects, infusing novelty and humor. Alexander Wang x H&M will be available from November 6, 2014 in 220 stores worldwide, as well as online.

Outerwear

Beat winter in a reflective silver down jacket with a hood and side ventilation zips, or a black hooded parka with WANG branded black-on-black webbing zipper pulls. There’s also a water-resistant black windbreaker with bonded seam construction, a removable interior vest and with a moulded hood that’s curved like a baseball cap. Additional styles include a black leather motorcycle jacket with a nylon puffer back, as well as a black hooded motorcycle jacket in scuba with embossed elbows patches.

Essentials

Hoodies, sweatshirts and knits are urban wardrobe essentials, such as a hoodie with webbing zipper pulls in black or grey melange, and a sweatshirt in black and grey melange with embossed branding. Fine knits come with a graphic pattern in black, while the knit sleeves of a hoodie have a foam injected crocodile pattern. These everyday basics look great for the city streets with carrot-fit five pocket pants with storm-sealed zipper detailing, or black scuba motorcycle pants.

Athletic performance wear

Sport influences runs throughout the collection, especially a seamless quick drying T-shirt perforated with a hidden message that becomes apparent when worn. An arrow graphic performance tank is branded with Wang in silver mesh, while performance shorts are branded with the Wang logo across the front. There is also a colorblock and appliqued leather baseball shirt and sports knit leggings branded at the waistband and knee.

Accessories

Wang’s performance wardrobe for H&M is completed with black scuba gloves, jacquard beanies and graphic branded compression socks. Footwear includes a hybrid black scuba sneaker, with the logo stamped in reflective print across the zipper, and a hi-top zip-front leather sneaker. A padded nylon duffel comes with branded webbing straps, while backpacks are available in black leather or mesh with a hidden nylon ‘shower cap’ for rain protection.

Objects

To represent the scale of the Alexander Wang lifestyle and injecting a sense of humor, the collection also includes a range of objects including a yoga mat, a water bottle, towels, sunglasses with on oversized head strap and swim goggles. There are both actual size boxing gloves and those as a mini key-ring, a whistle on a two-finger ring, and for the victor, a magnetised Alexander Wang trophy cup.

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Aida Bresoli

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