October 2015 - New York City - H&M is proud to announce its autumn guest collaboration with the Parisian house of Balmain. A veritable bastion of French luxury, under the creative directorship of young Olivier Rousteing, Balmain has grown into a global pop-culture phenomenon.

On Tuesday night, on Wall Street in New York, the Balmain x H&M collection made its global runway debut in front of a celebrity-packed audience which included. igi Hadid, Kylie Jenner, Kendall Jenner, Ne-Yo, Diane Kruger, Coco Rocha, Jourdan Dunn, Zachary Quinto and F1 Champion driver Lewis Hamilton were among the guests on hand to get an exclusive look at the glamorous, powerful and richly detailed collection designed by Olivier Rousteing. The collection will be available in US stores and worldwide, as well as online, starting on November 5, 2015.

The night was as bold and powerful as Rousteing's designs, bringing together fashion and music to celebrate the collection in a venue themed like a futuristic subway system. After an exclusive preview of the campaign music video, starring Kendall Jenner, dance crews hyped up the crowd for a runway show featuring top models.
 
After the fashion show, the Backstreet Boys' took to the stage for a surprise live performance keeping the energy going late into the night with an audience packed with celebrities and fashion industry press celebrating the momentum for #HMBalmaination. 
 
All fans around the world were invited to follow the event through the live-streaming app Periscope, while on social media the event could be followed with the hashtag #HMBalmaination.
 
“Tonight has been a dream come true for me. The energy and vibe are unbelievable, and to have the Backstreet Boys perform exclusively for Balmain x H&M was incredible. It is an honor for me to be collaborating with H&M, and tonight's launch is something that I will never forget,” says Olivier Rousteing, Creative Director of Balmain.
 
“The launch was a true reflection of the Balmain x H&M collection, full of energy, positivity and glamour. It was a once-in-a-lifetime experience, and we can’t wait to share this feeling with our customers around the world when the collection hits the stores,” says Ann-Sofie Johansson, Creative Advisor at H&M.

"I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it," says Olivier Rousteing.

Founded in 1945, Balmain has always remained true to the vision and spirit of its founder and expresses energy, fun, amusement and freedom, appealing everybody. Rousteing has created a unique identity for the house, at once respectful of its couture DNA and rooted in the moment, with a showbiz flair. Highlighting its pop charm through the H&M collaboration came as a natural decision.

“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise,” says Ann-Sofie Johansson, Creative Advisor at H&M.

Available starting on November 5, in around 250 stores worldwide and online, the collection will feature clothing and accessories for both women and men.

Broadcast Media Contact:

Craig Stanton Bader TV News New York City  +1.212.744.5380