Balmain and H&M call for #HMBalmaination
Balmain x H&M Collection Debut - #HMBalmaination
Complete Runway Show
Complete Runway Show
October 2015 - New York City - H&M is proud to announce its autumn guest collaboration with the Parisian house of Balmain. A veritable bastion of French luxury, under the creative directorship of young Olivier Rousteing, Balmain has grown into a global pop-culture phenomenon.
On Tuesday night, on Wall Street in New York, the Balmain x H&M collection made its global runway debut in front of a celebrity-packed audience which included. igi Hadid, Kylie Jenner, Kendall Jenner, Ne-Yo, Diane Kruger, Coco Rocha, Jourdan Dunn, Zachary Quinto and F1 Champion driver Lewis Hamilton were among the guests on hand to get an exclusive look at the glamorous, powerful and richly detailed collection designed by Olivier Rousteing. The collection will be available in US stores and worldwide, as well as online, starting on November 5, 2015.
"I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it," says Olivier Rousteing.
Founded in 1945, Balmain has always remained true to the vision and spirit of its founder and expresses energy, fun, amusement and freedom, appealing everybody. Rousteing has created a unique identity for the house, at once respectful of its couture DNA and rooted in the moment, with a showbiz flair. Highlighting its pop charm through the H&M collaboration came as a natural decision.
“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise,” says Ann-Sofie Johansson, Creative Advisor at H&M.
Available starting on November 5, in around 250 stores worldwide and online, the collection will feature clothing and accessories for both women and men.
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