February 2017 - CHICAGO, IL - One of five global brands that joined forces with Lucasfilm Ltd. for the extensive global promotional campaign in support of "Rogue One: A Star Wars Story," Nissan is bringing an immersive "Rogue One: A Star Wars Story"-inspired experience for consumers visiting the Nissan display to the 2017 Chicago Auto Show.
"The overarching goal of our alliance with 'Rogue One: A Star Wars Story' is to drive awareness for the Nissan Rogue, and during the campaign we've not only seen online searches for Rogue triple, we've seen the crossover rise to the best-selling spot in the Nissan lineup," said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. "The momentum continues at the Chicago Auto Show this year where we are bringing extra attention to the 2017 Nissan Rogue as well as the 2017 Nissan Rogue: Rogue One Star Wars Limited Edition vehicles with several interactive experiences and Star Wars-themed displays at the show."
Central to Nissan's Star Wars-themed Chicago Auto Show display is the first-ever full-size production vehicle to include Star Wars-branded elements, the "Nissan Rogue: Rogue One Star Wars Limited Edition." Additionally, an X-wing-inspired 2017 Nissan Rogue, complete with thrusters, blasters, side mirror Rebel logo projectors and an astromech droid is on display in the Nissan stand. The custom vehicle is not for sale.
"To help show-goers find the Nissan display among all the other exhibits, we've added a massive Death Star inflatable hovering over the vehicles," added Tucker. "At an impressive 17 feet in diameter, it is impossible to miss upon entering North Hall at McCormick Place."
Once in the Nissan stand, show-goers have access to a Digital Mirror Experience, which allows up to two people at a time to stand in front of large LED screens and be transformed into stormtroopers or Nissan Rogue-inspired robots. At the end of the interaction, they will receive their photo to save and share.
Leaving the world of virtual reality to actual reality, special appearances in the Nissan display by Star Wars stormtroopers are scheduled from 11 a.m. to 8 p.m. during the weekends of Feb. 11-12 and Feb. 18-19. Also, a Model Gallery will offer a special display of scale-replica conceptual models of the Y-Wing Starfighter, TIE Striker, AT-ACT and X-Wing Starfighter from Rogue One: A Star Wars Story. Additionally, the exclusive limited-edition Death Trooper helmet replica – only available with the purchase of the 2017 Nissan Rogue: Rogue One Star Wars Limited Edition will be available for all to see.
"Whether our College 100 or Heisman House Charitable Trust, when Nissan commits to a partnership we go all in," said Tucker. "With the 2017 Rogue and 'Rogue One: A Star Wars Story,' we are not about to fly under the radar. We invite everyone to come experience the new Rogue, whether at the auto show or their local Nissan dealer."
The Nissan display is located in the North Hall of the McCormick Place Convention Center.
In winter, many truck enthusiasts take to the roads, on- and off-road, not letting a little snow, rain, sleet or ice slow them down. Others take to the parts and accessories catalogs – and garages – to configure and build modified versions of their existing rides. Nissan Motorsports chose to do both, creating a one-off TITAN half-ton truck just in time to hit the streets of Northern Illinois for the 2017 Chicago Auto Show.
The modified display vehicle1, a Super Black 2017 TITAN PRO-4X Crew Cab, is outfitted with Nissan Genuine Parts and Accessories, along with available aftermarket parts, to give an example of how easy it is to give TITAN a highly personalized appearance, as well as show off what the possibilities could be with a prototype suspension kit and exhaust system.
Genuine Nissan Accessories Built TITAN PRO-4X
"We want to demonstrate to TITAN owners how they can transform their trucks using parts and accessories that can be readily available through their local Nissan dealers," said Fred Diaz, division vice president and general manager, North America Trucks and Light Commercial Vehicles, Nissan North America, Inc. "And what better showcase for the modified TITAN than in Chicago at the country’s largest auto show."
Besides readily-available Nissan genuine components, among the long list of project modifications are a Prototype Nissan Motorsports Lift Kit (1.5" front/1" rear), Prototype NISMO TITAN Cat-back Exhaust System, meaty Hankook Dynapro ATM 285x55R20 tires and Trifecta tonneau cover.
Nissan NV Cargo X project van goes where no cargo van has gone before
- One-of-a-kind 4WD Cummins® diesel-powered Nissan NV2500 HD set for auto show debut at 2017 Chicago Auto Show
- Built in partnership with off-road builder and "Xtreme Off-Road" television show host Ian Johnson, who will be making an appearance with the vehicle on Saturday, Feb. 11 in the Nissan booth
- Designed to demonstrate the NV Cargo's solid foundation, strength and versatile utility – including fully boxed ladder frame, 234 cubic feet of cargo space and standard reinforced outfitter mounting points
- Full information and exclusive rock crawling adventure through the infamous Pyeatt Draw Trail available at NVCargoX.com
The Nissan NV Cargo X project vehicle, arguably the most extreme version of Nissan Commercial Vehicles' flagship NV Cargo van ever created, will make its world auto show debut at the upcoming 2017 Chicago Auto Show. Built in partnership with legendary off-road builder Ian Johnson, the NV Cargo X stands over seven-and-a-half feet tall on 37-inch tires and is powered by a Cummins® 5.0L V8 Turbo Diesel transplanted from a Nissan TITAN XD full-size pickup.
In addition to its appearance at the Chicago Auto Show, which runs at Chicago's McCormick Place from February 11-20, footage of the NV Cargo X build and its shakedown on Pyeatt Draw trail in Arizona's Tonto National Forest can be viewed at NVCargoX.com.
To celebrate this vehicle with fans, Johnson will be at the Nissan booth on Saturday, Feb. 11, signing autographs from Noon to 2 p.m. and 3 to 5 p.m.
"The Nissan NV – Cargo and Passenger van configurations – has the durability, quality and reliability that works hard for business applications – backed by America's Best Commercial Van & Truck Warranty1 with 5-Year/100,000-mile Bumper-to-Bumper coverage," said Fred Diaz, division vice president and general manager, North America Trucks and Light Commercial Vehicles, Nissan North America, Inc. "We thought it would be interesting to take an NV Cargo to the extreme – pushing it to where no cargo van has ever gone before. We weren't disappointed."
About the Nissan NV Cargo X
The Nissan NV Cargo X project vehicle will make its world auto show debut at the
upcoming 2017 Chicago Auto Show. Built in partnership with legendary off-road builder
Ian Johnson, the NV Cargo X stands over seven-and-a-half feet tall on 37-inch tires.
To celebrate this vehicle with fans at the auto show, which runs at Chicago’s McCormick
Place from February 11-20, Johnson will be at the Nissan booth on Saturday, Feb. 11, signing autographs from Noon to 2 p.m. and 3 to 5 p.m.
"When I looked at the NV Cargo, I saw a hard-working van with a heavy-duty foundation. And I also saw possibilities for a rock crawler that could serve as its own support vehicle," said Johnson, who in addition to his custom off-road transformations also serves as the host of the "Xtreme Off-Road" television series.
Starting with a stock NV 2500 HD Cargo, Johnson and his team set out to build a custom vehicle that could handle everything from maintenance to mayhem. "A strong foundation is what makes the NV Cargo X build possible. Most work vans come with a C-channel frame that would flex and squeak under the stress of Pyeatt Draw. But every NV Cargo is built on a rigid, fully boxed ladder frame," explained Johnson.
While the NV Cargo's front independent double-wishbone suspension and multi-leaf rear suspension is responsive and rides smooth through even the toughest workdays, the NV Cargo X required something a little more radical – including a custom-modified off-road suspension system with enough suspension travel and wheelwell clearance to fit a set of 37-inch General Grabber X3 tires. While the front suspension is 100 percent custom, the rear retains the NV Cargo's standard leaf spring design.
Next, out came the factory 5.6-liter gasoline V8 engine and in its place Johnson fit a Cummins 5.0-liter V8 Turbo Diesel borrowed from Nissan's TITAN XD pickup. The engine is rated at 310 horsepower and, more importantly for rock crawling, a hefty 555 lb-ft of torque. The TITAN XD also donated its heavy-duty Aisin 6-speed automatic transmission and advanced 4-wheel drive system.
Once the front sheet metal was reinstalled following the engine transplant, other exterior modifications included installation of a custom off-road LED Lighting System, 10,000-lb. front-mounted winch and a tube bumper with custom skid plate. A special black-and-white custom wrap finished the exterior.
Next came the challenge of the cargo end of the NV Cargo X. "With the NV Cargo, the customization potential is practically limitless. Its spacious interior cargo is designed to upfit and outfit for just about any type of job," said Johnson.
With 234 cubic feet of available cargo space, the build team decided to go all out – equipping it with all the goodies usually found in an off-road support vehicle. The custom build-out utilized the NV Cargo's standard reinforced mounting points and standard cargo containment system. Ultimately, the cargo bay was filled with an onboard air system, fluid containment and storage, full-size spare, recovery rope, recovery tracks, high-lift jack, portable welder and the always important tool bag.
Then it was off to Arizona for a full-out rock test. "We asked the NV Cargo X to do work that's way outside of its normal job description, and it rose to every challenge," concluded Johnson.
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